Pricing – MAP vs Open

MAP = Minimum Advertised Price. This is a legal means for a vendor/manufacturer to help ensure that their products’ market price stays up at a reasonable level. MAP programs have been in place for years and are generally recognized as a viable means to help control retail pricing levels.

Notice that I am hedging a [...]

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Is There a Magic Number

This is the second posting about pricing. For the introduction to this section you can click here. Today we want to talk about some considerations when identifying the suggested retail price for the products you are offering online.

The first place to start is in identifying the items you are going to sell. Like in [...]

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Pricing Overview

Pricing Overview

Over the course of the next several weeks we will be talking about how to develop a pricing strategy, which is crucial to developing an effective etail channel strategy.

Let’s assume you’re a manufacturer with traditional brick and mortar retail customers like the big box retailers. And you sell to a few distributors [...]

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eTail Business Model

Let’s talk a little about the online etailer business model. Like any retailer, product margin is a primary revenue generator. However, we’re seeing some online retailers taking much lower margins than traditional brick and mortar retailers.

Case Study: This week an etailer bought one of our client’s products for $8.78 and retailed it for $9.00! [...]

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