Fulfillment Strategy

We’ve worked through pricing and packaging so now it’s time to review how you’re going to get your products to the end user. The first step is to decide if you are going to stock your products in one of two places:

Your own warehouse A third party warehouse

For the most part this comes [...]



Last week we discussed exciting UPC’s and EAN’s. I know, it’s dry stuff but vital to success. One number messed up means a world of hurt down the road, and we’ve seen these issues crop up. This week, let’s talk about packaging. In the online world packaging consists of:

The box for shipping the product [...]


Getting Ready to Sell

Now that you know everything there is to know about pricing your products for the ecommerce channel (just kidding), it’s time to take the next step. The next few posts are going to outline some of the key things that a manufacturer must do before they start to sell their products at retail. The assumption [...]


Pricing Model

This is the last posting we have planned around pricing. For the introduction to this section you can click here. Today we want to share a very basic model that incorporates all the components we have been discussing. We are not attempting to provide a cost model for the entire business; it doesn’t take into [...]