QR Codes

QR Codes are more than just online content. Manufacturers today are looking at QR codes for point of purchase (POP) displays, on package imagery, etc. Everyone has a scanner in his or her phone and they are using these scanners to unlock the power of the Internet. With these scanners they can easily see things [...]

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A+ Content

Consumers have busy lives and don’t have as much time anymore to go into a store and ask a salesman to explain your product and show them all of the features and benefits. Even if they could, finding an in-aisle person that knows the product well can be challenging. Amazon’s nickname for an enhanced content [...]

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Videos

We’ve talked a lot about enhanced content and the importance of the written word in merchandising products on line. With the wide adoption of the smart phone and the ability to watch streaming videos, the video has become a powerful tool to improve sell through.

Industry research shows that videos can enhance conversion about 30% [...]

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Images Tell the Story

The next most important aspect of great content is the images. The key is to remember that when selling online a consumer can’t pick up a product like they can at retail. That means we need to provide multiple images of the product; think about images from different angles, the product in use (lifestyle shots), [...]

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