Get Reviews

Consumer product reviews on the different websites have proven to have a significant positive effect on online sales. In the Zero Moment of Truth article we referenced before, one of the stand out statistics was that the average shopper used 10.4 sources of information to make a decision in 2011, up from 5.3 sources in [...]


Buyer Relationship

We’ve talked about content. We’ve talked about promotions. And now we need to talk about interactions with the buyer, because without a strong relationship all the rest is pretty meaningless. As professional sales people we work hard to develop and maintain a relationship with the buyer that fosters open communication and mutual respect.

I was [...]


Beyond Content

If you’ve been reading our articles recently, you’ll know we have hit content pretty hard. Now it’s time to discuss promotions. We have always said that getting your products placed with online retailers is the easy part; the hard part is merchandising them (content) and gaining promotions.

Winning the opportunity to promote your product is [...]


Retail Page Optimization

Search Engine Optimization (SEO) is about increasing your natural search placement. The higher a web site ranks in the results of a search, the greater the chance that a user will visit a site. Many people think that SEO is strictly related to how well your website ranks in the search engines. But the same [...]