Black Friday – Online

Online sales jumped 24.3% this Black Friday, according to data from International Business Machines Corp. data unit Coremetrics. This is significantly higher than the estimates previously highlighted by different prognosticators. Even with brick and mortar retail stores opening earlier, some on Thursday, online retail still had fantastic showings.

This is great news for online retail. [...]


Working Relationship

What makes a manufacturer good to work with? Certain manufacturers are great to work with and their business growth often reflects it. We thought that taking some time to share our thinking on the subject relative to ecommerce would be worthwhile.

As sales people and strategists in the online space, we have the good fortune [...]


Numbers – part 2

Last week we started the process of talking numbers, focusing on some of the metrics around selling. This week we’ll finish up on key metrics and get into reviews.

Shipping / Receiving metrics

Most online retailers want to order in small quantities, frequently; Amazon orders 2 or 3 times per week depending on the sales [...]


Know Your Numbers

If there is one thing we can’t stress enough after implementing your Content improvements it is the importance of knowing your numbers. This seems like Basic Sales 101 but again and again we see people moving without a solid grasp of their numbers. When most people think about numbers with regards to sales they think [...]