Brand vs Sales Site

Around 2000 The Home Depot sent a letter to their vendors stating that if they were selling to consumers on the web then Home Depot might find it difficult to partner with them to sell their products in the Home Depot retail outlets. As you can imagine this caused many of the traditional hardware manufacturers [...]

Share

Brand Sites

Brand sites are a key component of the online retail puzzle. Forrester Research believes that 70% of consumers come to a manufacturer’s site prior to making a purchase. They do this because many retail sales sites are confusing and don’t offer enough product details to help a consumer truly understand what the product offers. Consumers [...]

Share

2011 December Review

Web sales between Nov. 1 and Dec. 26 totaled $35.3 billion, up 15% compared with a similar period a year earlier according to data from research-firm comScore Inc. In comparison, the U.S. retail store sales grew 3.8% in the same time period. Web sales are still a smaller percentage of retail sales, but they are [...]

Share