Pinterest for Business

If you think your business has a visual aspect that could be appealing to consumers, you might want to consider joining Pinterest. This post will help you decide if this addictive social platform is the right fit for your company.

Why is Pinterest Relevant?
This social media site has shown incredible promise since its launch in 2009 and has been noted as the fastest independent website to ever break through the 10-million unique visitor mark, according to comScore. In January 2012, comScore reported that the site had acquired 11.7-million U.S. visitors. A little over a year later, February 2013, Reuters and comScore both reported that Pinterest now has 48.7 million users.

According to TechCrunch,

“Users are spending so much time sharing their favorite images that now only Facebook and Tumblr have more social media time on site than Pinterest.”

TechCrunch also reports that 18 to 34-year-old upper income level American women are the site’s driving force. What that means is that if this is your target audience, Pinterest is an ideal means of social connection. Reaching men on Pinterest is not out of the question though. Brandignity says that as of March 2013, the site’s male audience has grown from 20% to 28%.

How Does it Work?
Think of Pinterest as an inspiration bank of sorts- a community of users sharing pictures or “pins.”  Pins are organized by theme collections on what the site refers to as “pinboards.”  Pinboards are ultimately your photo albums. You can upload your own pins onto your boards manually or share them from websites. You also have the ability to share photos posted by other users by “re-pining.” We will explain this process more in depth in our next post.

Screen Shot 2013-04-29 at 8.14.27 AM

ZWalls Business Page on Pinterest

Business Pages
Pinterest has also developed special pages for businesses on the site that allows you to promote your company online and serve as a virtual storefront. By creating a business page, not only will you be able to verify your account with your website, but you’ll also have access to Pinterest Analytics, so you can measure your results.

Benefits of Using Pinterest

  1. Provides a platform to show off your products
    Pinterest provides a unique medium to show your products in a way that’s more interesting and creative compared to a standard website. On Pinterest, it’s more about being engaging and interesting than strictly business. You’ll have the opportunity to shake things up and add some life to the products at hand.
  2.  Establish a brand identity
    The images you choose to pin on your company’s page should reflect more than just products. What is the lifestyle you imagine your target audience living that relates to your products? What will they relate to? Pinterest is all about inspiration and dreaming. This allows you to create a voice behind your brand that really tells people what it is your business stands for.
  3.  Increased interaction with your target audience and existing customers
    Be friendly on Pinterest. Remember, this is a social network! If you see a pin that you like and that’s relative your company’s pins, “like” it or “repin” it. You can also comment on users’ pins and start conversations to develop a positive reputation. By doing this, you will begin to develop regular interactions with your current AND potential customers that gives them a sense of trust.

In the coming weeks, we will be continuing this post with articles that will further explain the process of Pinterest. Come back and visit eTailVelocity soon for more information so you can start thinking and pinning for your business.

As always, we welcome your input and look forward to the conversation; click here to leave a comment. For an overview on the purpose of this blog, take a look at the initial post here.

This article was written by:
Bethany Richard, Sage Tree Trade Marketing Associate

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