The Importance of SEO

Companies will invest tens and hundreds of thousands of dollars on the development of a new website but if that website is not properly optimized for search engine crawlers to find the site then the investment will be obsolete. SEO is crucial for any online/ecommerce business as well as interactive sites because:

  • SEO will help to make the content of your web pages more relevant for readers to understand your product or services. Google clearly states in their webmaster guidelines,“Create a useful, information-rich site, and write pages that clearly and accurately describe your content.” The more relevant your content is the easier it will be for search engines and your customers to find.
  • It will make your web pages more attractive and appealing to your potential customers.  Consumers want to visit a website that is rich in content and can provide them with an informed-experience. You will improve your overall SEO and will increase your page rankings by creating blog posts, developing quality links to other websites, posting on relatable articles and adding value with your social media.
  • You will want to make it easy for search engines indexing software to read your site and index it appropriately. It is important for your website to include rich content, have quality links, and utilize text keywords that can be found in the behind-the-scenes meta tags. All of these aspects will help your website be easily crawled and properly indexed.

What exactly is SEO? SEO stands for Search Engine Optimization and is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website, often because the site obtains a high-ranking placement in the search results page of a search engine.

Let’s look at an example. A search for “Water Filters” is shown below. You will notice that when searching for Water Filters, Google finds more than 46,700,000 webpages that contain the keyword specifically or a variation of it. Only the top 10 web pages are shown within the first page of the search results.  Having your website located on the first page of any search engine is going to be your optimal goal. To obtain this kind of position you must optimize your website effectively with the right type of keywords that will best fit your company, your mission and of course your product and/or services. Knowing this before you dive into writing your website content is essential to overall success and allows you to obtain the high-ranking results you are striving to produce.

jenAs you can see in the image above, there are lots of competitors for those top search result spots.Every day website owners are competing to get their site into the top slot. Once you reach your goal of being in the top or on the first page, it will be imperative that you remain competitive with your site to obtain and remain a high-ranking status on all search engines pages. Once you have gained the position you have been striving for, it will be crucial to continue to add value to your current SEO strategies.  This can be done through blog posts, staying on trend with your keywords, utilizing social media or possibly revamping your on-page content from time to time.

Think of it this way, a successful business must remain competitive in all of their day-to-day activities to ensure a healthy and profitable business. Utilizing this same ideology into your SEO best practices will help to ensure that you are achieving the goals you have set forth on your SEO campaign. Statistics show that 90% of internet users will not go beyond the third page when doing a keyword search.When your website ranks higher in a natural organic search the lasting impact is inevitable. You will see immediate results in your web traffic and an increase in leads as well as sales. Having your website rank high on search results will also have a lasting impact on your brand recognition.

As shown in the graphic below, over 63% of internet traffic comes from search engines and 80% of those will find your website through organic listings. This is why it is important that SEO is elevated and emphasized to be an important element of your website and marketing.

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As always, we welcome your input and look forward to the conversation; click here to leave a comment. For an overview on the purpose of this blog, take a look at the initial post here.

This article was written by:
Jen Bardon, Sage Tree Account Executive

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