Pinterest Business Accounts

Have you decided that Pinterest is right for your company after reading our post on Pinterest for Business, but need an extra hand to get started? We’re here to help with this second entry from our Pinterest Series. Follow our step-by-step guide that will teach you everything you need to get pinning.

What is a Pinterest Business Account?

Pinterest Business pages don’t look any different than personal pages, but they have been designed with companies like yours in mind and are made to help you succeed as a business on the site. Pinterest understands that its platform is successful from a marketing standpoint and has been working to figure out how to provide these types of benefits most effectively. In this article we are going to discuss:

  • How to Sign Up
  • Verifying your Company’s Page
  • Benefits of creating a Business Account

Home Page

Example: ZWalls Pinterest Business Page

According to Pinterest:

“Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”

Pinterest Business Accounts feature the ability to create boards, promote your brand, and connect with other influencers on the website. The goal is to increase traffic to your company site and help you increase sales.

Creating your Business Account
Here’s a preview of what the sign up page looks like. Fill in all of the requested information and accept the Business Terms of Service and Privacy Policy. Joining is as simple as that!

Sign Up 1Sign Up 2

Verified Company Pages
Similar to Twitter’s verified accounts, making your company’s Pinterest page “official” can help ward off fake accounts and help you to establish control of your business’ online presence.

Verified Accoount

You can tell a page is verified by the checkmark next to the website URL as shown above

Site Stats

One reason to create a business account is that doing so gives you access to important site stats and data. Pinterest Analytics is a fairly new feature that can only be accessed with a business account. Stay tuned for our next post that will explain why this feature is so important.

Pinterest Analytics

Content-Rich Boards

Creating a Pinterest Business Account gives your company a new platform to show off its product line in a way that’s never been done before. Organize the products at hand by theme, category – however you please. The possibilities are endless. Keep in mind that Pinterest isn’t just a place to show off your stuff, but really, what you stand for as a company and as a brand.

On Pinterest you are encouraged to create your own Pinterest culture by sharing relevant posts made by other users. For example, is your company kid-related? Try pinning helpful parenting tips, tasty recipes and cute crafts to share with children.

Contests and Engagement
Pinterest, just like other social media platforms, provides you with the ability to directly interact with your fans and target audience. Increasing fan engagement helps establish a loyal customer base. Doing this on Pinterest, can help you save significant money that would have previously been spent on traditional marketing.

Holding contests via Pinterest are excellent ways to build up this engagement. For example, have users re-pin a product or create a board in order to enter the contest or be eligible for a promotion.

Coming soon are posts that will help you further understand the benefits of Pinterest for your business, including how to use the Pinterest Analytics feature, how to pin, creating boards and more!

As always, we welcome your input and look forward to the conversation; click here to leave a comment. For an overview on the purpose of this blog, take a look at the initial post here.

This article was written by:
Bethany Richard,  Sage Tree Trade Marketing Associate


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