Best Practices for Style and Grammar for eCommerce

This post builds on the content series and lays out a few simple tricks to grow your online sales with content that builds brand trust and drives traffic. Let’s begin with the steak and potatoes of online selling, also known as style and grammar.

Future Tense Avoid future tense when possible. Future tense has its [...]

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The Importance of SEO

Companies will invest tens and hundreds of thousands of dollars on the development of a new website but if that website is not properly optimized for search engine crawlers to find the site then the investment will be obsolete. SEO is crucial for any online/ecommerce business as well as interactive sites because:

SEO will help [...]

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Creating Customers

In our last article we spoke about acquisition; getting the customer to your offer page on a retail dot com site. But the efforts of acquiring the consumers and getting them to your product page will prove wasteful if they never actually buy the product. In this article we discuss the processes of Conversion from [...]

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Getting Started With Content

Your ecommerce channel is a virtual store that tells a story about your company and the products you offer. The goal is to align your product’s brand with descriptions, keywords and bullets that build brand trust and tell your story with best practices in SEO.

Online the content is what makes a difference – from [...]

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Retail Page Optimization

Search Engine Optimization (SEO) is about increasing your natural search placement. The higher a web site ranks in the results of a search, the greater the chance that a user will visit a site. Many people think that SEO is strictly related to how well your website ranks in the search engines. But the same [...]

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Images Tell the Story

The next most important aspect of great content is the images. The key is to remember that when selling online a consumer can’t pick up a product like they can at retail. That means we need to provide multiple images of the product; think about images from different angles, the product in use (lifestyle shots), [...]

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Text

Text is the foundation of the Internet. It is the primary way that search engines (Google, Yahoo, . . ) index all the content on the internet. Getting the text right is about increasing your natural search placement. The higher a product page ranks in the results of a search, the greater the chance that [...]

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