The Importance of SEO

Companies will invest tens and hundreds of thousands of dollars on the development of a new website but if that website is not properly optimized for search engine crawlers to find the site then the investment will be obsolete. SEO is crucial for any online/ecommerce business as well as interactive sites because:

SEO will help [...]


Encourage Repeat Buying

In this series of articles we have been discussing the the traditional three key fundamental steps of the sales cycle for an online retailer:

Acquisition Conversion Retention

The last two articles coverd Acquisition, getting the customer to your offer page on a retail dot com site, and Conversion, getting the customers to buy. In this [...]


Creating Customers

In our last article we spoke about acquisition; getting the customer to your offer page on a retail dot com site. But the efforts of acquiring the consumers and getting them to your product page will prove wasteful if they never actually buy the product. In this article we discuss the processes of Conversion from [...]


Selling More than the Competition

There are many different ways to answer the question, “How do I ensure that my products sell more than my competitors at an online retailer’s site”? We have covered several different aspects of this in past articles about text, imagery, videos, how a manufacturer works with buyers . . .

This article is going to [...]


Selling Amazon

Most people don’t realize that there are at least 5 ways to sell products via Amazon. The next two articles outline these opportunities and discuss the different benefits. The article this week will start with some of the basic ways that products are sold on and through Amazon. Next week’s article will go into the [...]


Numbers – part 2

Last week we started the process of talking numbers, focusing on some of the metrics around selling. This week we’ll finish up on key metrics and get into reviews.

Shipping / Receiving metrics

Most online retailers want to order in small quantities, frequently; Amazon orders 2 or 3 times per week depending on the sales [...]


Get Reviews

Consumer product reviews on the different websites have proven to have a significant positive effect on online sales. In the Zero Moment of Truth article we referenced before, one of the stand out statistics was that the average shopper used 10.4 sources of information to make a decision in 2011, up from 5.3 sources in [...]


Buyer Relationship

We’ve talked about content. We’ve talked about promotions. And now we need to talk about interactions with the buyer, because without a strong relationship all the rest is pretty meaningless. As professional sales people we work hard to develop and maintain a relationship with the buyer that fosters open communication and mutual respect.

I was [...]


Beyond Content

If you’ve been reading our articles recently, you’ll know we have hit content pretty hard. Now it’s time to discuss promotions. We have always said that getting your products placed with online retailers is the easy part; the hard part is merchandising them (content) and gaining promotions.

Winning the opportunity to promote your product is [...]


QR Codes

QR Codes are more than just online content. Manufacturers today are looking at QR codes for point of purchase (POP) displays, on package imagery, etc. Everyone has a scanner in his or her phone and they are using these scanners to unlock the power of the Internet. With these scanners they can easily see things [...]