Know Your Numbers

If there is one thing we can’t stress enough after implementing your Content improvements it is the importance of knowing your numbers. This seems like Basic Sales 101 but again and again we see people moving without a solid grasp of their numbers. When most people think about numbers with regards to sales they think [...]

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Pricing Model

This is the last posting we have planned around pricing. For the introduction to this section you can click here. Today we want to share a very basic model that incorporates all the components we have been discussing. We are not attempting to provide a cost model for the entire business; it doesn’t take into [...]

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Pricing – MAP vs Open

MAP = Minimum Advertised Price. This is a legal means for a vendor/manufacturer to help ensure that their products’ market price stays up at a reasonable level. MAP programs have been in place for years and are generally recognized as a viable means to help control retail pricing levels.

Notice that I am hedging a [...]

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Is There a Magic Number

This is the second posting about pricing. For the introduction to this section you can click here. Today we want to talk about some considerations when identifying the suggested retail price for the products you are offering online.

The first place to start is in identifying the items you are going to sell. Like in [...]

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Pricing Overview

Pricing Overview

Over the course of the next several weeks we will be talking about how to develop a pricing strategy, which is crucial to developing an effective etail channel strategy.

Let’s assume you’re a manufacturer with traditional brick and mortar retail customers like the big box retailers. And you sell to a few distributors [...]

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