Pinterest Analytics

Earlier this year Pinterest announced a new feature marketers have been waiting for since the launch of Pinterest business pages last November, Pinterest Analytics! In order to take advantage of these analytics, business pages must switch to the “new look” of Pinterest and verify their website.

ZWalls Business Page on Pinterest

The analytics [...]


Pinterest Business Accounts

Have you decided that Pinterest is right for your company after reading our post on Pinterest for Business, but need an extra hand to get started? We’re here to help with this second entry from our Pinterest Series. Follow our step-by-step guide that will teach you everything you need to get pinning.

What is a [...]


Pinterest for Business

If you think your business has a visual aspect that could be appealing to consumers, you might want to consider joining Pinterest. This post will help you decide if this addictive social platform is the right fit for your company.

Why is Pinterest Relevant? This social media site has shown incredible promise since its launch [...]


The Pros and Cons of Social Media

Businesses know that social media provides free, interactive communication between the company and its public, but with that comes the possibility of risk. One way to avoid some of this risk is to be as transparent as possible with your fans.

According to Social Media Explorer,

“Trust is the foundation of [...]


Creating a Successful Social Media Plan

Businesses like the idea of social media for a lot of reasons. It provides cost-effective marketing, meets people’s needs for building connections and creating interactions, all the while building brand loyalty—in real time. Why could it be that your current social media efforts are not going quite as planned?

The two most common reasons for [...]


Getting Started with Social Media

While businesses may have at least some form of a social media strategy in place for their company, many are unsure of where to begin, what they want to accomplish and if it will be worth their time.

It’s important to establish some concrete goals for yourself when starting to work [...]