Get Reviews

Consumer product reviews on the different websites have proven to have a significant positive effect on online sales. In the Zero Moment of Truth article we referenced before, one of the stand out statistics was that the average shopper used 10.4 sources of information to make a decision in 2011, up from 5.3 sources in [...]


Learn from Reviews and Rankings

We encourage our clients to look at competitor’s reviews to gain a better understanding of consumer needs. Most unhappy consumers are not bashful (especially on the internet) about voicing their opinions of products. Learn from that so you don’t make the same mistake when launching your products.

Better yet, play up those features on your [...]


eTail Velocity . . . What is this about?

This is a new site dedicated to educating you about ecommerce in this rapidly changing environment. If you think ecommerce is just a passing fad, consider this:

Wal-Mart’s U.S. operations reported a 2010 decrease of (0.5%) in sales U.S. same store sales declined (0.2%) for the year

For Wal-Mart, their growth numbers are coming from [...]