Getting Started With Content

Your ecommerce channel is a virtual store that tells a story about your company and the products you offer. The goal is to align your product’s brand with descriptions, keywords and bullets that build brand trust and tell your story with best practices in SEO.

Online the content is what makes a difference – from [...]


Writing Best Practices

Whether it’s a blog post or a product description, using insightful language with a clear message is the first step to delivering strong online content. Ecommerce demands a particular writing style, and that style is typified by simple, action oriented sentences with the end user in mind. In an earlier post on text, we discussed [...]


Selling Amazon, part 2

Last week we discussed some of the introductory ways that companies can sell on and to Amazon. This week we will be discussing the last two models:

Fulfilled by Amazon (FBA) Amazon Direct

These models are often confused as something similar but they offer very distinct benefits to the seller.

Fulfilled by Amazon

Some of [...]


Black Friday – Online

Online sales jumped 24.3% this Black Friday, according to data from International Business Machines Corp. data unit Coremetrics. This is significantly higher than the estimates previously highlighted by different prognosticators. Even with brick and mortar retail stores opening earlier, some on Thursday, online retail still had fantastic showings.

This is great news for online retail. [...]


Buyer Relationship

We’ve talked about content. We’ve talked about promotions. And now we need to talk about interactions with the buyer, because without a strong relationship all the rest is pretty meaningless. As professional sales people we work hard to develop and maintain a relationship with the buyer that fosters open communication and mutual respect.

I was [...]


Retail Page Optimization

Search Engine Optimization (SEO) is about increasing your natural search placement. The higher a web site ranks in the results of a search, the greater the chance that a user will visit a site. Many people think that SEO is strictly related to how well your website ranks in the search engines. But the same [...]


QR Codes

QR Codes are more than just online content. Manufacturers today are looking at QR codes for point of purchase (POP) displays, on package imagery, etc. Everyone has a scanner in his or her phone and they are using these scanners to unlock the power of the Internet. With these scanners they can easily see things [...]


A+ Content

Consumers have busy lives and don’t have as much time anymore to go into a store and ask a salesman to explain your product and show them all of the features and benefits. Even if they could, finding an in-aisle person that knows the product well can be challenging. Amazon’s nickname for an enhanced content [...]



We’ve talked a lot about enhanced content and the importance of the written word in merchandising products on line. With the wide adoption of the smart phone and the ability to watch streaming videos, the video has become a powerful tool to improve sell through.

Industry research shows that videos can enhance conversion about 30% [...]



Text is the foundation of the Internet. It is the primary way that search engines (Google, Yahoo, . . ) index all the content on the internet. Getting the text right is about increasing your natural search placement. The higher a product page ranks in the results of a search, the greater the chance that [...]