Google AdWords

Google AdWords: Using the Keyword Planner This post will focus on Google AdWords’ Keyword Planner, which combines the original Keyword Tool with important metrics such as estimated traffic, global monthly searches and estimated CPC (cost per click). This is one of the most resourceful ways to research and plan your content strategy and build keywords [...]

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Soft POs

We thought it would be worthwhile to discuss different ways in which ecommerce customers place orders. In traditional buy sell relationships since the beginning of time, the customer places an order and the supplier fills the order by shipping it. Recently though, and to a large degree because of the growth of etailers as a [...]

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